If 2020 didn’t have enough these companies piled it on even further by making some pretty serious blunders this year today. We highlight 10 big mistakes by big companies in 2020 that didn’t quite think things through and how their mistakes led to criticism and embarrassment.
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Uber Lyft and doordash spend a whopping 200 million dollars to endorse and get people to vote in favor of proposition 22. This could exempt drivers from the state law requiring them to be considered as employees.
58 people voted in favor of proposition 22 but while trying to get that majority yes vote uber sent push notifications to passengers which they had to read and confirm before they could order their ride.
The message read say yes on prop 22, will you? this ad is paid for by uber technologies inc the message also said if passengers don’t vote yes they would increase wait times and prices would rise.
Passengers were less than impressed with the aggressive nature of the communication and pointed out it broke apple app store rules.
2. Toodaroo Tutoru
It is a tutoring website based in Singapore the site gives people the opportunity to connect with tutors in their city or online to learn another language so how did this company make a serious blunder.
They released an ad promoting their online tutoring services. Doesn’t sound bad does it except they featured a British man trying to get the phone number of a Chinese lady. When she gives him the number she says se# se# se# free se# tonight he’s confused and she punches the numbers into the phone 666-3629.
They received a lot of backlash for stereotyping the Asian accent and despite the backlash, they refused to apologize or remove the ad.
3. Burger King Veganuary
Burger King Veganuary is a non-profit organization in the UK that promotes veganism and aims to get people to follow a vegan lifestyle. They’ve dubbed January veganuary to encourage others to follow a vegan lifestyle for just a month. Great idea and burger king hopped on board with their plant-based burger.
One problem they were grilling the patties on the same grill they were using for their meat patties. To add insult to injury the burgers were served with mayonnaise-containing eggs. A spokesperson for the vegan society called the launch a quote missed opportunity.
Waste of time and disappointment were words used to describe this fail by Mcdonald’s in the beginning of 2020. Mcdonald’s offered customers a free breakfast McMuffin if they visited participating restaurants before 11 am. Somehow they encountered a technical glitch and the customers couldn’t get their promised free meal because the app code wouldn’t register.
What aggravated the situation, even more, was the lack of apology from the chain and elixirs.
5. Diamond Mist
It’s not uncommon to have a celebrity endorse a product but you certainly pay for the service so what’s the next best thing diamond mist suppliers of e-liquids e-cigarettes and similar products decided to use a celebrity look-alike and pretend the actual celeb endorsed their products.
The vaping company released a series of adverts using a Mo Farah look-alike with the slogan moe’s mad for menthol and it wasn’t long before the real Mo Farah found out. He took to Twitter to reassure his fans he was in no way in partnership with the brand and was suing the brand for using a look alike and his name.
The advertising standards authority banned the advert it probably would have cost Diamond Mist less if they had just approached Mo Farah and asked him to be their brand ambassador from the get-go.
6. Sports Direct
While the world was shutting up shop sports direct boss mike Ashley deemed his stores to be an essential surface. His reasoning was that while people couldn’t get to gyms they could at least train at home this would have put his own staff on the front line and the public and staff were quick to call him out for it.
He has since apologized saying his decision was ill-judged and poorly timed and said he would learn from his mistakes. He continued by saying I’m deeply apologetic about the misunderstandings of the last few days. we will learn from this and try not to make the same mistakes in the future.
Unfortunately, recent reports have highlighted that sports direct warehouse doesn’t have hand sanitizing stations masks, or gloves available for their staff. However, Fraser’s group said they did go and investigate the allegations at the shire brook site and all was in accordance with government regulations so who’s fooling who.
It was a rough start for Boeing in 2020 as they were still dealing with the 737 max crisis of 2019. The craft was said to have more fuel-efficient engines a longer range cheaper operating costs updated avionics cabins and similar insides so pilots could easily adjust to the new craft.
On October 29 2019 a max plain Lion air flight 610 took off from Jakarta on the plane’s previous trip it had given the wrong speed and altitude readings but was deemed ready to fly despite that. 12 minutes later the plane crashed into the java sea 189 people died fast forward a few months and the same things happened to Ethiopian Airlines flight 302 all 157 people on board were killed.
The company denied any safety concerns internal emails were revealed to show that executives mocked their regulator and joked about safety and in their annual reputation report for 2020, they scored a minus 71 where zero is neutral only in June of 2020 did.
The head of the federal aviation administration Steve Dixon admits that mistakes were made in developing the 737 max jets.
8. Richard’s Group
Founder of the Dallas-based advertising company the Richards group resigned in 2020 after he made some racist remarks. The firm is the largest independently owned advertising agency in the UK and is known for creating the famous slogan “we’ll leave the light on for you from motel 6 in 1986”.
So, back to the racist remarks founder Stan Richards claimed that a personal advert from motel 6 was too black for the white supremacist constituents of the hotel’s chain. Several groups cut ties with the company including Keurig, Dr. Pepper, HEB, Cracker Barrel, Home Depot, and the Salvation Army.
Since then the company sent out a statement saying the following our brand has been tarnished we understand and regret the pain and concerns of all those who are deeply troubled by the words our founders spoke in richard’s statement he added if this was a publicly held company i’d be fired for the comments I made but we are not public so I’m firing myself.
The Richards Group has since implemented six diversity equity and inclusion initiatives as well as bias training for all employees and a promise to keep track of their progress and efforts.
9. Oh Paulie
What was meant to be a good deed turned sour for fashion brand oh poly to show appreciation for NHS frontline workers. They ran a competition for them with the first prize being care package. With a new outfit and an invite to a virtual party, a Glasgow nurse won the prize but couldn’t attend the virtual event because she was working a 12-hour shift.
Oh Polly then told her that because she couldn’t attend the event she couldn’t claim the prize. Ouch talk about a great idea totally backfiring they did apologize but at that point, the damage was already done.
it was a PR nightmare for Weatherspoons when their chairman Tim Martin managed to say the wrong thing several times “we can’t deny that covet has caused a lot of uncertainty and anxiety but when you tell your 43000 employees they’re not going to get any payment until the government’s furlough scheme began” in other words, they’ll have zero income for about two months that’s pretty heartless.
He also insisted that his bars stay open during the crisis really not giving about his staff safety and then saying if they weren’t happy with the situation they could just go work at Tesco. It certainly leaves a bitter taste in your mouth, unlike their signature baked potatoes.
Right plans, techniques, and strategies can make a business successful and popular. It is not so simple and straight as a strategy could be risky at a time. To promote the product or service uniquely even big companies make big mistakes which can make them unsuccessful or embarrassed among people.
Remember that in the above examples many of them look fancy and unique but they all have turned to the biggest mistakes by the concerned companies in 2020. Which of the above business mistake did you find most offensive. Please mention in below comment section.